The sound of the World Cup - how one patent put the fizz into football
The 2026 FIFA World Cup is well underway, with the world's greatest football teams competing in a tournament being hosted across the...
Acceleration of adoption of reusable fibre-based e-commerce packaging
A recent article in Packaging Insights highlights how DS Smith and its partners are playing a central role in accelerating reusable...
“Made in Canada”: How Brands can show their Canadian heritage without making misleading claims
This article was prepared with our summer student Rachel Chen.
Amid ongoing geopolitical and trade tensions – and a broader resurgence of...
A Lidl bit of brand extension
Reports that Lidl has opened a pub in Northern Ireland under the name “The Middle Ale” have attracted the sort of publicity that most...
Government of Canada launches new public engagement on Geographical Indications
The Government of Canada has recently launched a public engagement on the Canadian geographical indications (GI) regime, which opened on...
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